Welcome to Carushka Bodywear Press & Media Archive: A 20-year visual timeline of the Architect of Bodywear and Fitness Fashion. From the definitive 1980s aerobics craze to the 1990s high-fashion minimalism that redefined the street-to-gym revolution and brought us Athleisure.
Carushka Press & Media Archive:
SHAPE Magazine covers featuring Carushka Bodywear throughout the 90s.
1996 Nov. Shape Magazine: Covergirl Kathy Ireland wears Carushka Bodywear Betty Bra and Micro Shorts
1996 August Shape Magazine cover featuring Carushka Mad Plaid Bra and Zip Front Bottom.
1993 Shape Magazine featuring Gabrielle Reece in Carushka Bodywear.
1992 April Shape Magazine featuring Carushka Bodynet
1991 Feb. Shape Magazine cover featuring actress Chelsea Noble wearing Carushka red capri leggings.
1991 July Shape Magazine cover featuring Carushka Bodywear Tartan Plaid Bra and Shorts.
June 1997, Harper’s Bazaar: Supermodel Kate Moss wears Carushka Red Capri leggings.
2001 Vogue: Gloria Steinem in “her own Carushka [Bodywear] pants…’
1999 Muscle & Fitness w/ Carmen Electra in Carushka Bodywear Logo Tank
Carmen Electra and Billy Blank training in Tae Boe. Carmen wears Carushka Bodywear Logo goup
Carmen Electra and Billy Blank. Carmen wears Carushka Bodywear Logo Cami.
1998 June Living Fit: Cybill Shepherd once again wearing Carushka Bodywear.
Shape Magazine, Feb 1995: “Slouchy Comfort” in Carushka oversized drawstring pants.
As seen in Shape Magazine, February 1995: The signature Carushka fit in heather gray.
1994 Shape Magazine: Jodphur shorts, featured in the July issue.
1994 Shape Magazine: Carushka Bodywear Cross Back Unitard
Editorial feature of the Carushka ribbed cotton Lycra camisole in Shape Magazine, July 1994.
Carushka “New Age Satin and Crochet” series featured in Ms. Fitness Magazine, Winter 1994.
Carushka branded logo unitard and matching script logo hat featured in Ms. Fitness Magazine, Spring 1994.
1992 June ShapeMagazine: Olympic Champion Sherri Howard in the daring Carushka sheer leotard.
1992 June ShapeMagazine: Carushka’s signature white cross-back leotard as featured in the June 1992 issue of Shape Magazine.
1994 July Shape Magazine: Featuring iconic Carushka Jodphur shorts.
1992 Sept./Oct. American Fitness article: Eco-Exercise, featuring Carushka Bodywear.
1992 Sept./Oct. American Fitness: Carushka Bodywear coordinated “Paris” Fleece Jacket, racerback bra top and leggings.
Carushka featured in Shape Magazine’s ‘Top Picks’ editorial, January 1994.”
Future Hollywood star Amy Smart modeling the Carushka collection in Shape Magazine, January 1994.
Sept./Oct. 1992 American Fitness Magazine. RYKA Women’s Foundation featuring Carushka Bodywear Bodynet.
Wendi Malick in Carushka Racerback Top and Boogie Tight Leggins.
Mariel Hemingway strikes a gorgeous yoga pose while wearing Carushka Lady Jane Camisole Top and slit capri tight leggings.
Vintage 80s Bodywear Editorials: Defining the Decade of Aerobics & Art
1984 Sept. Shape Magazine: This historic cover marks the 3rd Anniversary Issue highlighting the “Aerobic Dance” craze of the 80s. The cover stars’ actress Heather Locklear (T.J. Hooker, Dynasty) showcasing Carushka Bodywear.
Cybill Shepherd wearing Cybill Shepherd in a hand-silk-screened ‘Artwork Leotard,’ inspired by Carushka’s journey through Japan.
The 1983 ‘Heart’ series: original silk-screened artwork on high-performance bodywear.
Teen Great Looks, 1982: The leotard that started the craze.
Wonder Woman Lynda Carter for Shape Magazine’s 1st Anniversary, 1982. Wearing the original Carushka mitered-stripe leotard.Screenshot
Carushka on the cover of the LA Times Magazine, January 1983.
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Jane Fonda wearing the Carushka boatneck stripe leotard on the cover of “Start Up” a special limited edition of her Work Out video collection (1982).
1982 Jane Fonda’s Original Workout Video wearing Carushka’s iconic boatneck long sleeved stripped leotard.
“These 4 women make the best workout wear going…” — Carushka Jarecka featured in Fitness Magazine (March/April 1995) as one of the pioneers of modern activewear along with Norma Kamali and Gilda Marx.
“I want women to look and feel sexy. Exercise is hard enough; you should at least like what you see in the mirror.” — Carushka
“I’m not trying to convert the masses.”
“You know her stuff. It’s the sexy, stretchy, clingy, soft stuff that always gets heads turning….
FOCUS On Carushka, written by Greta Blackburn. This article provides a summary of her career from “the striped cotton boatneck leotard” to designing the entire wardrobe for Saturday Night Fever’s sequel Staying Alive. Carushka explains her next goal is to build up her mail order business so she can “become closer to her customers.” With inspirational quotes, photos and testimonials of real world customers printed in the pages of her catalogs she predicted the role that social media would soon play. In 1995, Carushka was one of the first to launch e-commerce. Her desire to connect to her customers made her a trailblazer in branding and marketing still used to this day.
We have a lot to digitize…more articles and editorials coming soon, one scan at a time, from news and magazines you know and love: